DIGITAL MARKETING
DIGITAL MARKETING
INTRODUCTION
• Digital Marketing concepts
• Types of web traffic engines basics
• Types of search Engine works, Robots, Crawlers, Page rank
• Domain, Hosting, Omnichannel
• Strategy competitor analysis, Target segmentation tools.
SEARCH ENGINE OPTIMIZATION (SEO)
Key SEO Concepts – Search Results & Positioning
• Mechanics of Search
• On-Page Optimization & Off-Page Optimization
• The SEO Process – Customer Insights – Image Optimization Analysis & Review – Keyword Research, Density & Selection
• Meta Tags – SEO Site Map
• SEO Google Search Console – Robot Files – Search Engine Submission
• Inbound Links & Link Building – Ranking Factors
SEARCH ENGINE MARKETING (SEM/PPC)
Google Adwords – Google PPC Campaigns- Key PPC Concepts –
• Keyword Research – Research Tools – Search, Display, Shopping, Ad Copy
• Landing Pages
• Campaign Management – Targeting, Budgets, Scheduling
• Conversion Tracking – Conversion Metrics: CPA, CTR, Bidding, Analytics
GOOGLE ANALYTICS
Goal Set-up – Account Set-up – Analytics Code – Analytics Profiles – Goal Configuration & Funnels – Audience – Dashboard – Technology – Advertising – Adwords Campaigns
• Traffic Sources Tracking
• Bounce Rate Site Speed – Site Search – Events – Conversions – ecommerce
• Reporting – Real Time Reporting – Intelligence Reporting – Customized Reporting, Scheduling & Delivery
SOCIAL MEDIA MARKETING (SMM)
Facebook Activities
• Facebook Features
• Page creation, Post Scheduling and Page Insights–
• Understanding Facebook Ad Structure – Campaign Setup – Audience – Targeting – How to Increase Likes, Shares and Followers – Facebook Pixel
Twitter Activities
• Profile Setup
• Tweet Campaign – Power of Twitter-Twitter Ads – Content, Targeting Tools & Measurement for reaching the audience – Twitter Analytics
LinkedIn Activities
• Company Page Setup – LinkedIn Ads-Audience – Targeting
• Lead Generation from LinkedIn Analytics
YouTube Activities
• YouTube Channel creation – Uploading videos
• Ads monetization-live stream – embed – hangouts
• Video marketing – Lead generation strategy