• Google Adwords – Google PPC Campaigns- Key PPC Concepts –
• Keyword Research – Research Tools – Search, Display, Shopping, Ad Copy
• Landing Pages
• Campaign Management – Targeting, Budgets, Scheduling
• Conversion Tracking – Conversion Metrics: CPA, CTR, Bidding, Analytics

Advanced Excel
Unit – 1: Advanced Excel Course – Overview of the Basics of Excel
• Customizing common options in Excel
• Absolute and relative cells
• Protecting and un-protecting worksheets and cells

Unit – 2: Advanced Excel Course – Working with Functions
• Writing conditional expressions (using IF)
• Using logical functions (AND, OR, NOT)
• Using lookup and reference functions (VLOOKUP, HLOOKUP, MATCH, INDEX)
• VlookUP with Exact Match, Approximate Match
• Nested VlookUP with Exact Match
• VlookUP with Tables, Dynamic Ranges
• Nested VlookUP with Exact Match
• Using VLookUP to consolidate Data from Multiple Sheets

Unit – 3: Advanced Excel Course – Data Validations
• Specifying a valid range of values for a cell
• Specifying a list of valid values for a cell
• Specifying custom validations based on formula for a cell

Unit – 4: Advanced Excel Course – Working with Templates
• Designing the structure of a template
• Using templates for standardization of worksheets

Unit – 5: Advanced Excel Course – Sorting and Filtering Data
• Sorting tables
• Using multiple-level sorting
• Using custom sorting
• Filtering data for selected view (AutoFilter)
• Using advanced filter options

Unit –6: Advanced Excel Course – Working with Reports
• Creating subtotals
• Multiple-level subtotals
• Creating Pivot tables
• Formatting and customizing Pivot tables
• Using advanced options of Pivot tables
• Pivot charts
• Consolidating data from multiple sheets and files using Pivot tables
• Using external data sources
• Using data consolidation feature to consolidate data
• Show Value as (% of Row, % of Column, Running Total, Compare with Specific Field)
• Viewing Subtotal under Pivot
• Creating Slicers

Unit – 7: Advanced Excel Course – More Functions
• Date and time functions
• Text functions
• Database functions
• Power Functions (CountIf, CountIFS, SumIF, SumIfS)

Unit – 8: Advanced Excel Course – Formatting
• Using auto formatting option for worksheets
• Using conditional formatting option for rows, columns and cells

Unit – 9: Advanced Excel Course – Macros
• Relative & Absolute Macros
• Editing Macro’s

Unit – 10: Advanced Excel Course – WhatIf Analysis
• Goal Seek
• Data Tables
• Scenario Manager

Unit – 11: Advanced Excel Course – Charts
• Using Charts
• Formatting Charts
• Using 3D Graphs
• Using Bar and Line Chart together
• Using Secondary Axis in Graphs
• Sharing Charts with PowerPoint / MS Word, Dynamically
• (Data Modified in Excel, Chart would automatically get updated)

Unit 1: GETTING TO KNOW THE WORKSPACE
• Choosing a workspace
• Opening a file
• The document window
• Using Artboards
• Navigating multiple artboards
• Using the new Artboards panel
• Creating New Artboards
• Switching screen modes
• Changing your view
• Preview versus Outlines
• Zooming and scrolling
• Scrolling with the Hand tool
• Changing views with the Navigator panel
• The Tools panel
• Using tools and panels
• The Control panel
• Moving the Control panel
• Panel groups and the dock
• Custom workspaces
• Saving workspaces
• Using the Manage Workspaces dialog box

Unit 2: ILLUSTRATOR ESSENTIALS
• Using the shape tools
• Repositioning and visually resizing the rectangle
• Finding or changing the shape’s dimensions using the Transform panel
• Rotating and shearing using the Transform panel
• Constraining a shape
• Entering exact dimensions
• Selecting artwork
• Helpful keyboard shortcuts for selections
• The selection tools
• Using shape and transform tools to create artwork
• Using the transform tools
• Adding a fill color
• Viewing in Outline view
• Using layers when building an illustration
• Creating a new blank layer
• Cutting and pasting objects
• Moving objects from one layer to another

Unit 3: ADDING COLOR
• Basics of the Appearance panel
• Changing colors
• Adding Effects
• Creating a colorful illustration
• Using Live Paint
• Adding a symbol to your artwork
• Expanding the symbol
• Saving swatches
• What is a Global Color?
• Selecting the Same color
• Saving a set of colors as a group
• Creating a color group from selected colors
• Using the Color panel
• Adding Pantone colors

Unit 4: WORKING WITH THE DRAWING TOOLS
• Working with the Pen tool
• Drawing straight lines
• Drawing curved lines
• Drawing hinged curves
• Drawing curved lines to straight lines
• Drawing straight lines to curved lines
• Shape Tools
• Using the Eraser tool
• Editing existing paths
• Adding and removing points
• Cutting and joining paths
• Working with Live Trace
• Expanding Live Traced artwork
• Working with Live Paint
• Combining shapes using the new Shape Builder tool
• Subtracting with the Shape Builder tool

Unit 5: WORKING WITH TEXT
• Formatting type
• Paragraph formatting
• Formatting imported type
• Paragraph and character styles
• Text on a path
• Warping text
• Text in a shape
• Creating outlines
• Check spelling
• Find and Replace

Unit 6: Working with Symbols
• Cleaning out the symbol library
• Creating symbols
• Editing symbols
• Importing a symbol library
• Using the symbol sprayer tools
• Editing nested symbols
• Replacing symbols

Unit 7: SAVING AND EXPORTING
• Saving using the AI file format
• Saving an illustration with layers
• Saving a layered PDF
• Integration with other applications
• Saving as EPS
• Save for Web

Unit 8: WHATS NEW
• Getting into perspective
• Defining the grid
• Changing the plane
• Using the Perspective Selection tool
• Creating shapes with the
• Shape Builder tool
• To combine shapes
• To delete shapes
• To divide overlapping shapes
• New Brush Controls
• Advanced drawing controls
• Artboard panel
• Touch Type Tool
• Images in Brushes
• Font Search
• Font Sync
• Multiple-file place
• CSS Extraction
• Color Sync
• Area and Point Type Converion
• File packaging
• On-art free transform

Introduction to SQL
• Retrieving Data
• Updating Data
• Inserting Data
• Deleting Data
• Sorting and Filtering Data
• Advanced Filtering
• Summarizing Data
• Grouping Data
• Using Sub queries
• Joining Tables
• Managing Tables
• Using Views
• Stored Procedures
• Using Cursors
• Using Transactions

• Introduction
• Arrays
• Stacks
• Recursion
• Queues
• Linked List
• Trees
• Searching and Hashing
• Sorting
• Binary search Trees
• Graphs

 Components of network – router, switch, hub, bridge etc
• Types of Network – LAN, MAN, WAN, VPN, PAN & Content Network
• Defining Network requirements – NIC- Ethernet (CSMA/CD)
• 10/100/1000 mbps DUPLEX (Half/Full/Auto) – Connecting Media – Coax.
• 10 base 2T – UTP/STP – CAT 1/2/3..
• Straight through/cross crimping (only details no practical)
• Fiber optics – Single/Multimedia
• 100 Base TX/FX etc – wireless communication.
• Ethernet cabling Standard.
• Connecting Devices
• Repeater – Hub – Switch – Bridge – Topology – Bus/Star/Ring
OSI – Model
• 7 Layers – Communication between the Layers (Encapsulation & De-encapsulation) –
• Layer 2 – MAC/LLC – 802.3/802.2 (SAP/SNAP) /Ethernet II – Frames
• Broadcast/Collision domain– point of -Hub/Switch/Router
• L4 – 3way handshake – windowing – and about – Connectionless
• Packet size [64B (mini) to 1518B (Max)]
TCP/IP Model & Ipv4 Addressing
• All Layers of TCP/IP Compound with – OS
• Application Layer – TFTP/FTP/SMTP/TELNET/SNMP/DNS
• Transport Layer – TCP/UDP – TCP Segment Format
• 3 way handshake/windowing – UDP segment Format
• Internet Layer
• IP datagram format – Protocol No. – TCP 6 – UDP 17
• ICMP – ARP – RARP
• Introduction to IP addressing – Class A/B/C/D/E
• Private IP address – First OCTET range etc.
Subnetting
• Default Subnet Mask
• Class C Subnetting & Practice no. given
• Class B Subnetting & problems
• Class A Subnetting & problems
Introduction to IPV6
• Introduction
• Host Address Assignment
• Unicast, Multicast and other Special ipV6 Addresses
• Configuring ipV6 Routing and Routing Protocols
• Translations between ipV4 and ipV6
• Summary
Basic of Router & Configuration
Selection of Router & Cabling a Route
• When Router used – LAN with WAN connect – to connect networks of different IP
• Different interface of Router – AUI /S0/S1/AUX – console / BRI etc.
• Cables used in different interfaces/purpose of interfaces
• WAN interface cable – EIA/TIA – 232/449/530 – 35 – X.21
• Different CISCO series – modular/fixed – 10mbps/100 etc
• Straight through between DTE & DCE
Different modes of operation & basic commands
Internal Components:
• ROM – POST – BSL – ROM-MONITOR PRG – MINIIOS
• Different interface of Router – AUI /S0/S1/AUX – console / BRI etc.
• DRAM -Running Config
• NVRAM – Startup Config
• Flash MEM – IOS
Different Modes:
• ROM Monitor – Reboot Mode – Setup – Exec Model
Exec Mode
• User -Privilege – Global – Sub-configuration mode
• Syntax/command to switch between modes
• Assigning IP address for -E0-S0-S1
• Enabling/disabling – console/privilege / vty password
• Mold – command
• Show Config / start / run / version / flash
Basic commands practice
• Changing between modes – (user-privilege- Global-etc)
• IP address configuration-E0-S0-S1
• Password – enabling – encrypting it
• Practice – motd – show commands – editing commands
• Assigning host name (for Router)
Advanced Commands
• Registervalue – X2102 – boot field value/purpose ROM monitor made – password breaking 8th/6th/13th bit of register value importance
• Boot system flash/network/ROM – config-register (Changing register value) – etc command purpose Booting sequence – Backup & Recovery – CDP
• Practice an above commands as well as following
• Telnet – [ctrl+shift+6]x – disconnect – sh users /Sessions
• Clear lines resume – [hostname resolving in telnet domain Enabling/disabling etc – no practical for this alone]
• Overview of Cisco SDM (Security Device Manager)
IP Routing
IP Routing, Static Routing & Default Routing
• IP routing – static routing – default- dynamic routing
• Providing clock rate to up the link after identifying DCE by “Sh controllers” command
• Commands/syntax – Static/default routing
Static Routing & Default Routing
• Practical-session for Static & default routing
Dynamic Routing and RIP
• Dynamic Routing – IGP & EGP.
• IGP – RIP-OSPF – EGRP – EIGRP
• Classes of Routing Protocol – Distance vector – Link State – Balanced hybrid
• Role of Routing Protocol – builds/updates/selects & Routes the packet
• Soluting for Routing loops – Max. loop count – split horizon – Route poison Reverse – Hold down Timer
• Features of RIP – distance vector algorithm – RIP V1/V2 – load sharing – metric (depends – loop count)
• Metric value depends – loop count – Ticks – delay – Reliability – cost – MTU – Bandwidth
• Command – Router RIP Network
• Sh IP route
• Timer value for RIP– Update/Invalid/ hold down/flush Timer
RIP
• Dynamic Routing – RIP Practical
Dynamic Routing EIGRP & OSPF
• Limitations of distance vector algorithm
• Features of EIGRP and its operations
• Configuring EIGRP – “Auto-redistribution”
• Verify and troubleshooting EIGRP
• Features of OSPF and its operation
• Configuring single area OSPF
• Verify and troubleshoot OSPF
Access List
• Purpose/advantage of Access-list
• IP [-for a host – for a network/sub network].
• Std IP access-list – wild card calculation
• Extd IP access list
• Switch port ACL,.
• Step involved in creating access list
• Applying access list at the interface – (inbound/outbound)
• Named access-list for IP
• Access-list in Telnet sessiont
IP standard Access List
• Practical on IP Std access-list
• IP Extended Access List
• IP Extd access-list, named access lists
NAT Implement, Verify & Troubleshoot NAT
• Explain the Basic Operation Of NAT
• Using (including CLI/SDM)
• Practicals on Static NAT, Dynamic NAT and PAT
• Troubleshoot NAT issues
WAN Technologies
WAN Technologies- Leased Line
• Leased line
• P to P communication
• HDLC & PPP protocol-features
• Enabling HDLC & PPP
PPP Link
• PPP layer & its explanation/role
• PAP/CHAP role
• Configuring PAP/CHAP using commands
VPN
• Describe VPN technology
• Importance Of VPN
• Benefits & Role
• Impact & Components
Frame-Relay
• Packet Switched Network
• Virtual circuit – DLCI – Access-link – CRI – FECN – BECN – LMI
• Enabling Frame-relay
• Inverse ARP
• Configuring frame-relay for
• Mesh Network
• Star Network
• Combination of above two
Switching
Switching Operation and Configuration
• Function –add-learning / Forward-filters the Frame / loop avoidance
• Redundant path and its problems
• Spanning Tree Protocol – purpose – its different state (blocking/listening/learning/forwarding)
• Modes of operation of switch/Bridge
• Port duplexing
• Switch & hub – half duplex
• Switch & Server – full duplex
• CISCO catalyst switch 1912 & 1924 interface details
• M/K/I modes
• Basic and advanced commands
• Enabling & configuring MAC address table
VLAN Configuration
• VLAN – ISL – Trunking
• Enabling Trunking
• Assigning VLAN No. & name
• Configuring ports to a specific VLAN
• VTP purpose
• VTP domain
• VTP modes of operation
• Switching Technologies (including VTP , RSTP , PVSTP, 802.1q)
• Implement Basic Switch Security (including Port Security, Trunk access .etc )
Wireless LAN
• Wireless Intro & Operation
• Standards associated with Wireless Media (including WI-FI Alliance, ITU/FCC)
• Ad-hoc mode, infrastructure mode
• SSID, BSS, ESS
• Basic Parameters to configure on a Wireless Network
• Wireless Security Feature’s (WEP, WPA 1 / 2 )
• Implementing Wireless Networks