DIGITAL MARKETING TRAINING

DIGITAL MARKETING

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.

SEARCH ENGINE OPTIMIZATION (SEO) 

  • Key SEO Concepts – Search Results & Positioning
  • Mechanics of Search
  • On-Page Optimization & Off-Page Optimization
  • The SEO Process – Customer Insights – Image Optimization Analysis & Review – Keyword Research, Density & Selection
  • Meta Tags – SEO Site Map
  • SEO Google Search Console – Robot Files – Search Engine Submission
  • Inbound Links & Link Building – Ranking Factors.

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SEARCH ENGINE MARKETING (SEM/PPC)

  • Google Adwords – Google PPC Campaigns- Key PPC Concepts
  • Keyword Research – Research Tools – Search, Display, Shopping, Ad Copy
  • Landing Pages
  • Campaign Management – Targeting, Budgets, Scheduling
  • Conversion Tracking – Conversion Metrics: CPA, CTR, Bidding, Analytics

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GOOGLE ANALYTICS

  • Goal Set-up – Account Set-up – Analytics Code – Analytics Profiles – Goal Configuration & Funnels – Audience – Dashboard – Technology – Advertising – Adwords Campaigns
  • Traffic Sources Tracking
  • Bounce Rate Site Speed – Site Search – Events – Conversions – ecommerce
  • Reporting – Real Time Reporting – Intelligence Reporting – Customized Reporting, Scheduling & Delivery

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SOCIAL MEDIA MARKETING (SMM)

Facebook Activities

  • Facebook Features
  • Page creation, Post Scheduling and Page Insights–
  • Understanding Facebook Ad Structure – Campaign Setup – Audience – Targeting – How to Increase Likes, Shares and Followers – Facebook Pixel

Twitter Activities

  • Profile Setup
  • Tweet Campaign – Power of Twitter-Twitter Ads – Content, Targeting Tools & Measurement for reaching the audience – Twitter Analytics

LinkedIn Activities

  • Company Page Setup – LinkedIn Ads-Audience – Targeting
  • Lead Generation from LinkedIn Analytics

YouTube Activities

  • YouTube Channel creation – Uploading videos
  • Ads monetization-live stream – embed – hangouts
  • Video marketing – Lead generation strategy

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EMAIL MARKETING

  • Types of Email Marketing-Creating template and Call to action- Campaign Process
  • E-marketing strategies – Email Lead Generation – Tracking landing pages – Analyzing test results – Setting your budgets – Segmentation – Email Design – User Behavior –
  • User Characteristics – Email Copy – Email Structure – Email Delivery – Email Systems – Filtering – Scheduling – Measurement – Key Terms & Metrics – Split Testing

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MOBILE MARKETING

  • Key Mobile Marketing Concepts
  • Types of Mobile Marketing
  • App promotion for Mobiles
  • Understand different devices
  • Mobile Ads – Mobile Marketing Business
  • ASO & App Monetization

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OTHER TOPICS

  • Classified marketing
  • Content Marketing
  • SiteMaps.xml
  • Branding & Identity
  • Tag Manager
  • Facebook Pixels

 

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